Resources

The Signal — field notes on local growth

Short, numbers-first notes from running campaigns for solar, legal and dental — the same content that earns our clients AI citations. Sample topics shown — swap in your published pieces.

FEATUREDAI VISIBILITY

Will ChatGPT recommend your business? Run the 5-minute test.

Twenty prompts your customers actually ask, how to score yourself against competitors, and the three fixes that move citation share fastest.

Read the guide →
> "best solar installer near me"
> "top injury lawyer in [city]"
> "dentist open saturday near me"
> cited: you — or your competitor?
SOLAR

What a booked site survey should cost in 2026

Benchmarks by region and channel — and when a "cheap" survey is actually your most expensive one.

7 min read
LEGAL

Speed-to-intake: the first firm to answer signs the case

What response-time data says about signed retainers — and how to capture the weekend accident call.

6 min read
DENTAL

The no-show math: what 12 missed appointments cost a practice

$150–$300 per empty chair, times every week. The reminder sequence that cut no-shows in half.

5 min read
REVIEWS

Reviews are the new backlinks: how AI decides who to trust

Answer engines lean on review strength and sentiment when they recommend. Here's the evidence.

8 min read
PAID ADS

LSAs vs. Search ads: where the next $1,000 works hardest

Local Services Ads pay per lead, Search pays per click — the crossover point for each trade.

6 min read
AI VISIBILITY

llms.txt, schema and the plumbing of AI visibility

The technical checklist that makes your site quotable: entities, structured data and answer-first pages.

9 min read

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